Thursday, April 2, 2009

Customer Negotiation Form of Communication

I was recently lucky enough, to get hired at a new restaurant that just opened up, called Johnny Malloy’s. The timing could not have been better because of this project we are all working on. I spoke with my manager/ part owner of the restaurant, Tim, about some of the plans he had for the restaurant in the near future; and in this conversation I picked up on a prime example of exactly how important it is for restaurant owners to be able to communicate effectively with their customers.

Tim planned on adding a very large patio with a bar to the back of the restaurant; however, he ran into some issues with the residents. Stoneybrook, the location of the restaurant, is a golf community, and this patio bar would slightly obstruct their course view. Tim is still pretty much set on putting in the bar but now he has to convince all of the residents that it would be to their benefit. He lets them know what he wants and at the same time he works very hard to impress them with great food and a 10% discount for residents. I believe the patio project is going through as a result of Tim’s effective communicating. Letting the customers know what you want, offering something they want from you, and providing an adequate compensation that makes everyone happy.

Tim’s method is basically a form of negation, but this is very common in all restaurants. Many owners try to entice their customers through discounts like this, which is an effective form of communication.

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